Why is learning German important for your expanding business?
Germany is the UK’s largest non-English speaking trading partner.
In 2017 the UK sent 10.56% of its total exports to Germany valued at $46.69 billion and to Switzerland valued at $15.5 billion. Germany is the 4th largest global economy and the largest exporter relative to its population. Germany’s capital Berlin is widely regarded as a hot spot for entrepreneurs. By neglecting the German speaking market, you are neglecting millions of potential audience members and customers.
If I am selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen [then you have to speak German].Willy Brandt – former German Chancellor
German is the 3rd biggest language on the Internet behind English and Russian and 1 out of 10 books are written in German – that is more than in English!
But does not the whole world speak English? In reality it is 24% of the world’s population who speak English. Do I really need German tuition? To make an effort with a German business partner goes a long way and it is easier than you think!
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.Nelson Mandela – former president of South Africa
Together with China, Germany hosts more trade shows than any other country in the world and Germany frequently has more patent approvals per year than the next four European countries combined.