Why is learning German important for your expanding or existing business?
In the 4th Quarter of 2022 Germany was the UK’s largest non-English-speaking trading partner for exports and imports.
Germany is the 4th largest global economy in the world in 2022 and the largest exporter relative to its population. It has the largest national economy in Europe. Germany’s capital Berlin is widely regarded as a hot spot for entrepreneurs. By neglecting the German-speaking market, you are neglecting millions of potential audience members and customers.
If I am selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen [then you have to speak German].Willy Brandt – former German Chancellor
But does not the whole world speak English? In reality, it is 24% of the world’s population speaks English. Do I really need German tuition? To make an effort with a German business partner goes a long way and it is easier than you think!
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.Nelson Mandela – former president of South Africa
Together with China, Germany hosts more trade shows than any other country in the world and Germany frequently has more patent approvals per year than the next four European countries combined.
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